Designing a Brand with Personality for The Wooden Spoon

A cohesive identity system spanning menu design, merchandise, and promotional campaigns—built to feel nostalgic, playful, and instantly recognizable.

Client
The Wooden Spoon

Industry
Food & Beverage

Owner
Peggy Sherrill

The Challenge

The Wooden Spoon needed a brand that extended beyond a logo—one that could carry across menus, merchandise, and promotional campaigns while maintaining consistency and personality.

Objectives

Create a memorable brand identity
Design cohesive marketing materials
Support business expansion into deli offerings

Approach

Identity system development
Menu + promotional design
Merchandise creation

“The brand came to life across every touchpoint.”

— Peggy Sherrill, Owner

Selected Brand Applications

The Impact

A refined and flexible brand system that supports ongoing marketing, strengthens recognition, and creates a cohesive customer experience.

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